case study

Outfit7 Dashboard Redesign

Designing a new UI & improving the UX for a complex system of dashboards.

Over a period of a few months, we worked with the Outfit7’s team on the platform that helps them launch, develop & manage their products (mobile games), played by +230 million individual active monthly users.

The goal was to refresh the UI, work on the initial wireframes provided by their team & create a scalable design system that will be applied across many different dashboards.

Client
Outfit7
Timeline
2023 - Present
Team members
Responsibilities

Design System

UI/UX Design

User Testing

Color Palette & Typography

We carefully crafted a simplified color palette that preserved the energy of Outfit7’s branding while making the dashboards more suitable for data-intensive tasks. By using accessible colors, we ensured the interface was usable for all team members, including those with visual impairments.

In addition, we selected a clean and modern typeface optimized for readability across devices, ensuring users could comfortably process large amounts of information.

Design System

To create a consistent look and feel across all dashboards, we developed a component-based design system. This system included reusable elements like buttons, tables, and navigation components, allowing future designers and developers to work more efficiently.

The accompanying documentation was designed to be user-friendly, providing clear guidelines on how to implement and modify components for future projects. This ensured long-term scalability and adaptability across Outfit7’s growing suite of tools.

Filtering Solutions

One of the main challenges was designing a flexible filtering interface that could handle complex datasets while remaining intuitive. We explored multiple design options, ultimately selecting a solution that balanced simplicity with advanced functionality.

This new filtering system allows users to quickly access and analyze specific data, reducing time spent navigating through large amounts of information.

Form Design

Forms are a vital part of dashboard interactions. We redesigned the forms to be intuitive, with clear labels and logical flow, helping users complete tasks efficiently. Our focus was on minimizing friction, reducing errors, and improving overall satisfaction.

User Testing & Results

We placed a strong emphasis on user testing throughout the project. By conducting regular feedback sessions with real users, we identified pain points and made iterative improvements to the designs. This process ensured that the final product was not only visually appealing but also met the practical needs of its users.

The redesigned dashboards provided several key benefits:

  • Improved Usability: Simplified navigation and a cleaner layout made it easier for users to find and act on the information they needed.
  • Scalable Systems: The new design system is adaptable to future needs, saving time and resources for Outfit7’s team.
  • Efficient Processes: Enhanced functionality, such as advanced filtering and intuitive forms, significantly reduced time spent on repetitive tasks.

The Outcome

The new dashboard design elevated Outfit7’s internal tools, making them more effective, accessible, and aligned with the company’s high standards. Our collaboration with Outfit7 highlights the power of thoughtful, user-centered design in transforming everyday workflows.