Janze Racecic
Lead UX Designer @ Outfit7
Case Study
Outfit7
How Conversion Design helped Outfit7 unify their internal dashboard experience
How Conversion Design helped Outfit7 unify their internal dashboard experience
When internal tools become a bottleneck, even the most innovative teams feel the slowdown. Outfit7 — best known for the wildly popular Talking Tom franchise — relied on an internal dashboard to manage everything from customer support to game assets. But with years of quick fixes and feature creep, the tool became fragmented, visually inconsistent, and difficult to scale.
Conversion Design partnered with Outfit7 to redesign this dashboard from the ground up. Over the course of 6+ months, we turned a disjointed experience into a unified platform that supports multiple departments — including marketing, support, and asset management — with scalable, reusable patterns and a clear, modern design system.
This case study outlines how we streamlined workflows, improved clarity, and set the foundation for future growth.
Outfit7 is a global entertainment company that created the beloved Talking Tom & Friends franchise. Their apps have amassed billions of downloads, and their teams span multiple continents. To support operations at this scale, internal tools like dashboards are mission-critical.
The dashboard in focus was used by multiple departments — support, asset management, marketing, and beyond — but lacked the structure and usability needed to support modern workflows.
Teams had independently styled screens with different patterns, leading to a fragmented user experience.
New features were tacked on without a modular structure, resulting in visual and functional debt.
Users were overwhelmed with dense data, unclear hierarchy, and unstructured screens.
Frequent tasks like asset uploads or ticket responses were time-consuming and error-prone.
Our discovery process included:
We mapped existing workflows and identified gaps in visual hierarchy, user expectations, and component reuse.
This approach simplified complexity without sacrificing functionality.
Each screen was made up of reusable data modules (e.g. tables, charts, inputs) to ensure consistency.
To address the challenge of structuring flows for creating and adding new elements to the system, such as AB tests or new devices, we focused on breaking down complex multi-step processes smaller more manageable tasks.
Dashboards were modularly designed using bento-style cards to encapsulate each data type, ensuring visual clarity and high adaptability. Customizable layouts offered maximum flexibility and usability across different use cases.
Rows were designed as actionable components, enabling users to rename, share, or expand entries. This ensured heavy datasets remained scannable, interactive, and user-friendly.
This system allowed internal teams to scale and extend the product without reinventing the UI each time.
Fully documented atomic design system in Figma, including buttons, dropdowns, tables, and modals.
Copy was treated as a core UX component — never an afterthought.
This close collaboration ensured that the final build matched the vision — both visually and functionally.
"In my work with Conversion Design, I learned a lot about various dashboards, internal tools, and the importance of experimentation. Each session blended theory and hands-on learning, allowing me to test and implement strategies, then refine my approach after each review. Their feedback was effective, clear, detailed, and prompt. I really enjoyed working with Conversion Design."
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