Simon Pihler
Lead developer @ Pinkpanda
Case Study
Pinkpanda
How Conversion Design helped Pinkpanda boost order value by 11% with high-converting landing pages
How Conversion Design helped Pinkpanda boost order value by 11% with high-converting landing pages
In the world of ecommerce, visual polish alone doesn’t drive growth. Pinkpanda came to Conversion Design with a clear mission: elevate their online store’s performance. Despite having an engaged audience and a recognizable brand, their site wasn’t converting at the level it could. There were friction points in the user journey, outdated design conventions, and inconsistent messaging across marketing campaigns.
What followed was a multi-phase collaboration grounded in experimentation, clarity, and data-driven design. From rebuilding the store UI to designing and developing 42 custom landing pages, the Pinkpanda team saw a major shift — not just in aesthetics, but in business results. The project led to an 11% increase in average order value and a 37% A/B test win rate across campaigns.
This is the story of how we redesigned more than a storefront — we transformed the conversion strategy behind it.
Pinkpanda is a fast-growing beauty and wellness ecommerce brand based in Slovenia, offering a wide selection of cosmetics, skincare products, and personal care tools. Known for its playful branding and competitive pricing, it attracts a primarily Gen Z and millennial audience.
Operating in a crowded and competitive market, Pinkpanda differentiates itself by combining an influencer-savvy approach with curated product bundles and limited-time offers. However, with that growth came the need for a more scalable and conversion-oriented digital experience.
Despite strong brand awareness and a loyal customer base, Pinkpanda faced several key issues:
Pages were overloaded with competing elements, inconsistent spacing, and mixed messaging leading to decision fatigue.
Key conversion drivers like guarantees, reviews, and delivery details were either buried or absent, creating uncertainty during checkout.
With a growing mobile user base, the experience was lagging text overlapped, buttons were hard to click, and pages took too long to load.
No experimentation mindset. No A/B testing, no real hierarchy of information. Just pages that looked okay but didn’t sell hard.
Product categories weren’t intuitive, filtering was weak, and users often got lost navigating between offers, bundles, and individual products.
We began with a comprehensive audit of Pinkpanda’s existing ecommerce flow:
Key insight: The brand had strong demand, but poor guidance. The opportunity wasn’t in adding more — it was in clarifying what mattered most.
We aligned Pinkpanda’s playful energy with a more conversion-focused visual system:
This created a system where every page, no matter the campaign, felt coherent and unmistakably Pinkpanda.
We used microcopy to:
Navigation was rebuilt for clarity and action:
CTA improvements:
Mobile especially saw big improvements in navigation clarity and button tap targets.
We structured all work in Figma for frictionless implementation:
We also stayed in the loop during staging:
"Conversion Design nailed it. Top-tier designs, always on time, and a real understanding of what makes e-commerce convert. Their A/B test ideas and CRO know-how brought real results. Rare to find a team that gets both design and business. 5/5."
While we don’t use hard stats in these case studies, here’s what changed:
Our team also collaborated directly with Pinkpanda’s internal devs to adjust tracking scripts, event tagging, and optimize site speed.
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