Conversion Design Case Studies: Astra AI

Introduction

Astra AI had a strong product and loyal users, but their website didn’t fully communicate their value or what set them apart.

We focused on a targeted website redesign—not a full rebrand—to clarify their message and improve the user experience. The result: a site that builds trust and clearly showcases Astra AI’s strengths. After launch, their user base grew from 48,000 to nearly 200,000.

Industry

Education

Date

Nov 2024

Duration

4 weeks

Responsibilities

UI/UX Design
Development QA

Team

About Astra AI

Astra AI is an intelligent math tutoring platform that helps students understand problems step by step using natural language and AI reasoning. It’s tailored for students in Slovenia preparing for standardized exams and daily assignments. Unlike generic AI tools, Astra AI is deeply localized, culturally aligned, and optimized for academic outcomes not just chat.

With over 170 k users and recognition as “Slovenian Startup of the Year 2025,” Astra AI is scaling rapidly in Europe. Their AI tutor stands out with features like equation photo uploads, step-by-step explanations, and better-than-ChatGPT accuracy.

Challenges

The old website had three core weaknesses:

Inconsistent Visual Feel

The site had personality, but lacked polish especially on mobile, where inconsistent spacing and sizing hurt first impressions.

Flat storytelling

The content structure included all the right sections, but it felt flat. With little visual variety or pacing, users weren’t guided or emotionally engaged.

No emotional impact

No video testimonials or real stories just text, so the experience lacked authenticity and emotional impact.

We also discovered

The mobile experience lacked consistency and hierarchy.
Important guarantees like refunds or grade improvement were hidden in footers.
The differentiation from ChatGPT or Photomath was shown, but only with a simple graph.

The Visual Language Redesign

Visually, we dropped all unnecessary styling elements.

Switched to a modern sans-serif system with clear hierarchy.
Large, accessible headings (no more crowded blocks).
CTA buttons use bold all-caps with generous padding and contrast.

Made slight tweaks to the palette. Same black base with blue and vibrant yellow accents but made the brand gradient more vibrant.
Used blue and brand gradient exclusively for trust, callouts, and action: CTA buttons, guarantees, and performance numbers.

Icons & Mockups

Used google material symbols for better user scanning and understanding
We refined the mockups with consistent status and search bars, making them feel like real-life screenshots. No more elements cutting into the design.

Navigation and CTA Optimization

2 Hero CTAs above the fold
CTA buttons every few sections
Sticky navigation with “Try Free” button
Reduced top nav links from 7 to 4, using a dropdown for rarely used links—so navigation scales better on smaller screens.

Stronger trust signals — effective social proof (user stories), performance claims, clean UI, and visible guarantees.
Improved brand perception — feels premium, credible, and innovation-driven.
Better engagement with CTAs — visible, frequent, and benefits-led, making decision-making frictionless.

Dev Handoff & Implementation

Design was implemented in close sync with Astra’s dev team.

Figma components + usage documentation
Mobile/desktop breakpoints in detail
Scroll animations logic (via figma dev notes)

Helped with QA during development
Advised on page speed tweaks (e.g., lazy loading testimonials section)

Klemen Selakovic

Co-Founder of Astra AI

“The team at Conversion Design helped us create a website for Astra AI that is not only visually appealing but also incredibly user-friendly. They excel at designing clear navigation and communicating complex ideas simply. The team was always responsive and ready to help. Working with them was smooth from start to finish. We're satisfied with the outcome.”

Results

No hard KPIs can be shared, but here’s what changed:

Stronger trust – better visual clarity, guarantee placement, and testimonials do heavy lifting
Better UX on mobile – hierarchy, finger-friendly CTAs, and clear scroll logic
Improved perception – Astra AI website now feels like a serious, polished, forward-facing product

Want 10× more trust and 3× more conversions without rewriting your product?

Book a strategy call with Conversion Design and let’s build a site your users actually want to explore.

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Book a strategy call with us and let’s build a site your users actually want to explore.

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Astra AI